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个人简介
Professor Arora’s current research interests include online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics.
Professor Arora’s past research has focused on marketing problems that require statistical models of consumer choice. Typical contexts for his research include brand choices made by individuals, and groups. Using data sources that include experiments, and readily available in-market buyer behavior, he builds models that rely on Bayesian statistics, theories of psychology and microeconomics. His research has appeared in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, International Journal of Research in Marketing, Customer Needs and Solutions, and Marketing Letters.
Professor Arora’s past research has focused on marketing problems that require statistical models of consumer choice. Typical contexts for his research include brand choices made by individuals, and groups. Using data sources that include experiments, and readily available in-market buyer behavior, he builds models that rely on Bayesian statistics, theories of psychology and microeconomics. His research has appeared in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, International Journal of Research in Marketing, Customer Needs and Solutions, and Marketing Letters.
研究兴趣
论文共 21 篇作者统计合作学者相似作者
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期刊级别
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JOURNAL OF MARKETING RESEARCH (2023)
Journal of Marketingno. 3 (2022): 21-39
SSRN Electronic Journal (2018)
Social Science Research Network (2017)
Customer Needs and Solutionsno. 4 (2014): 277-287
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