The effect of credence attributes on willingness to pay a premium for organic food: A moderated mediation model of attitudes and uncertainty.
Frontiers in Psychology(2023)
摘要
The findings reveal the motivations and barriers for Chinese consumers to purchase organic food at a premium, providing a theoretical basis for companies to gain a deeper understanding of consumer groups and develop organic food marketing strategies.
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关键词
attitude,credence attribute,eco-friendliness,food safety,organic food,uncertainty,willingness to pay a premium
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