Topic trends and user engagement on Instagram
2020 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)(2020)
摘要
This paper studies how engagement with a post on an online social media platform is correlated with the choice of topics and global topic trends. We leverage a large-scale dataset, comprised of over three million public posts from influencer profiles on Instagram. Based on a hashtag-based methodology to detect topics within posts and thematic trends over time, we distinguish between features that ...
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关键词
social network analysis,topic trends,influencer marketing,Instagram
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