A Comparison of a Transition-based and a Sequence-based Analysis of AOI Transition Sequences

Several visual analytics (VA) systems are used for analyzing eye-tracking data because they synergize human-in-the-loop exploration with speed and accuracy of the computer. In the VA systems, the choices of visualization techniques could afford discovering certain types of insights while hindering others. Understanding these affordances and hindrances is essential to design effective VA systems. In this paper, we focus on two approaches for visualizing AOI transitions: the transition-based approach (exemplified by the radial transition graph, RTG) and the sequence-based approach (exemplified by the Alpscarf). We captured the insights generated by two analysts who individually use each visualization technique on the same dataset. Based on the results, we identify four phases of analytic activities and discuss opportunities that the two visualization approaches can complement each other. We point out design implications for VA systems that combine these visualization approaches.