A bibliometric analysis of the Base/Bottom of the Pyramid research

The concept of the Base/Bottom of the pyramid (BoP), since its first use in the early 2000 s, has been used by researchers and practitioners alike. The past 16 years has witnessed a significant increase in output of published research on the subject. This study aims to analyze the main contributions in this field, using a bibliometric approach. It considers key bibliometric indicators, such as leading authors, journals, institutions, sources, countries, and the most common keywords. A graphical visualization in bibliometric maps has also been developed, using the VOSviewer software. As expected, the results indicate a sharp increase in BoP research over the last 5 years. The most influential research is from the USA, although there has been a considerable wave of production from the global south. The results may be of interest for those hoping to gain an overview of the current state of BoP research.