Academia, Startups And Mobile Advertising

ABSTRACTShould more academics be making the leap to startups? I have been lucky enough to have that experience: going from a tenured professor position in mobile systems at UMass Amherst to a CTO job at a $100M+ startup in the mobile advertising space, Fiksu Inc. This talk examines some of the tradeoffs between academia and the startup world, the challenges in starting companies, and the calculus for joining them. Startups abound in the world of mobile advertising technology, which provides the economic foundation of the free-to-play internet and the continuing growth of e-commerce. We will delve into the murky world of advertising technology and discuss the unique opportunities that mobile presents