DISCOVERING AND MINING USER WEB-PAGE TRAVERSAL PATTERNS

As the popularity of WWW explodes, a massive amount of data isgathered by Web servers in the form of Web access logs. This is a richsource of information for understanding Web user surfing behavior. WebUsage Mining, also known as Web Log Mining, is an application of datamining algorithms to Web access logs to find trends and regularities inWeb users" traversal patterns. The results of Web Usage Mining havebeen used in improving Web site design, business and marketingdecision support,...