Integrating E-Commerce and Data Mining

We show that the e-commerce domain can provide allthe right ingredients for successful data mining andclaim that it is a killer domain for data mining. Wedescribe an integrated architecture, based on our experienceat Blue Martini Software, for supporting thisintegration. The architecture can dramatically reducethe pre-processing, cleaning, and data understandingeffort often documented to take 80% of the time inknowledge discovery projects. We emphasize the needfor data collection at...